Good Practices

GOOD PRACTICE 36- Public Private Partnership in Fodder Seed Production

In this good practice note, N.Akila, P. Murugan, B.Mohan and S.Alagudurai from Krishi Vigyan Kendra, Namakkal, Tamil Nadu, discuss fodder seed production in Public Private Partnership mode which has enhanced the availability of quality fodder seed for fodder growers and green fodder production for livestock farmers.


Livestock production is backbone of Indian agriculture and has been a source of employment in rural areas for centuries. Based on the 19th livestock census, the fodder requirement in India is 883.95 Mt of green fodder and 583.66 Mt of dry fodder, whereas the estimated fodder production is 664.73 Mt of green fodder and 355.93 Mt of dry fodder (Agri. Stat.2015). The gap in the fodder requirement for livestock is met only through crop residues. Indian government has introduced many national level fodder development schemes to boost fodder production and livestock performance. However, the demand remains to be met. Livestock farmers face many constraints in achieving the fodder production owing to unavailability of quality seeds, lack of knowledge in cultivation techniques, land, water, etc.

To overcome these constraints, the ICAR-Krishi Vigyan Kendra (KVK)at Namakkal, working under the administrative control of the Tamil Nadu Veterinary and Animal Sciences University, has introduced a Public Private Partnership (PPP) project for fodder seed production in 2011 to make green fodder seeds available to livestock farmers. Accordingly, a memorandum was signed between the farmer producer and the KVK for growing fodder for quality seed production. This good practice note narrates the mode of operation, guaranteed buy back and payment by KVK, employment and income generated by farmers and the challenges in the last eight years.


The fodder seed production was initiated at KVK in 2011 to supply seeds to the State Department of Animal Husbandry, Tamil Nadu, under State Fodder Development Scheme.

On farm trials, demonstrations and trainings

To start with, the following varieties of fodder were tested initially in on-farm trials and frontline demonstrations in the district.

  • Grass type fodder: CO4, CO5 and Guinea grass
  • Grain type fodder: Fodder maize (African Tall), Cofs29 / Cofs31 fodder sorghum
  • Legume fodder: Hedge Lucerne (Co1), fodder cowpea (Co8 / Co9)
  • Tree fodder: sesbania and subabul
  • Fodder for rain fed pasture land: cenchrus and stylohamata

The yield parameters were studied. Based on the results, on- and off-campus training programmes were conducted to educate farmers about cultivation of green fodder for fodder as well as seed production. The successful outcome of these programmes were shared with other farmers through different activities conducted by KVK, Namakkal.

Farmer selection

With increasing awareness about fodder seed production, many farmers got interested in it and they volunteered to initiate the activity. Based on their land availability, irrigation facilities, soil type and their interest, the KVK selected farmers who desired to grow fodder crops like multi-cut fodder sorghum Cofs 29, Cofs 31, Desmanthus, fodder cowpea, African tall maize, sesbania, cenchrus, stylo, Lucerne and subabul and grass type fodder crops like Co4 and guinea grass for seeds/setts. KVK staff also visited the farmer’s fields before the farmers start cultivating fodder.

Establishment of MoU

The KVK signed a Memorandum of Understanding (MoU) with the farmers. The respective role of KVK and the farmers, area under cultivation, type of fodder to be cultivated, the quality of seeds to be given and the procurement price are mentioned in the MoU. Training programmes on green fodder cultivation and seed production were conducted for the selected farmers and foundation seeds of different fodder varieties purchased from Tamil Nadu Agriculture University (TNAU) were supplied to these farmers.

Regular visits

Periodical visits were made by the KVK scientists to the fodder fields to monitor plant growth, seed setting, harvesting and processing, and to offer technical guidance to seed producers.

Seed Procurement, Testing and Sale

As per the MoU, the harvested good quality seeds collected from the farmers were subjected to physical purity and germination tests. The seed lots with more than 80% germination were then taken for further processing. The poor quality seeds were returned to the farmers. After good quality seeds were taken, cleaning and packing was done for further dispatch to places of demand. The fodder seeds were also kept for sale at the KVK sales counter. Farmers were paid within three months from the date of germination result.

The role of coordinator and the details of producer and buyers are illustrated below


The farmers started to produce fodder seeds since 2011. The enrollment was low initially and the quantity supplied was only around 1500 kg (2011) and 6500 kg (2012). The scheme became more popular by 2012 when the enrollment increased and the production rose to 39 tons (Table 1). Later, the production was streamlined by allotting specific varieties to farmers and depending on the demand created by different schemes and institutions that procured the fodder seeds. On average, 20 – 25 tons of seeds per annum was procured by KVK from the seed producers.

Figure 1: Seed Supplied and sales (2013-2020)


From 2011 to March 2020, about 1,86,221 kg fodder seeds were procured from 18–61 farmers every year and 1,51,248 farmers benefitted (Table 1). Of the total revenue generated, 15% has been kept as margin money by the KVK to meet expenditure for packing, transport, labour charge and other contingencies in the scheme.

Table 1: Fodder seeds sold and revenue generated by KVK

Year Quantity of  Fodder seeds/setts supplied (kgs) Value  of  Fodder Seeds / Setts sold  (Rs.) No. of farmers  supplied fodder seeds /setts No. of farmers benefited
2010-2011 1313 5,79,718.00 18 1715
2011-2012 6402 24,29,063.00 19 11804
2012-2013 4156 34,44,917.00 24 9396
2013-2014 25693 1,05,39,439.00 34 26427
2014 -2015 11012 41,35,995.00 46 18058
2015 – 2016 43887 1,05,62,623.00 55 31415
2016-2017 15827 61,62,180.00 41 13718
2017-2018 23209 66,76,910.00 52 13546
2018 – 2019 30257 12398206 61 12491
2019 – 2020 24465 11178164 54 12678
Total 186221 68107215 404 151248
Sale price of fodder seeds

The sale price is fixed as per TNAU rates. The quantity of seed procured is packed and dispatched to different places as per requests made within a week from the receipt of indent. Details related to the procurement and sale price are presented in Table 2.

Table 2: Procurement and sales price (2020)

S.No. Name of seeds Procurement price , price/kg (to Farmer suppliers) Sale price Cost / kg (KVK, Namakkal )
1 Hedge Lucerne 467.50 550.00
2 Cofs 31 & 29 348.50 410.00
3 Lucerne 510.00 600.00
4 Sesbania 425.00 500.00
5 Subabul 255.00 300.00
6 Cenchrus 340.00 400.00
7 Stylo 340.00 400.00
8 Cowpea 127.50 150.00
9 African tall maize 76.50 90.00
10 Cumbu Napier grass CO4/ CO5 0.60/set 0.75/set
11 Guinea grass 0.75/set 1.00/set


Among the different fodder seeds, Cofs 29/co31 was produced by 116 farmers and the average yield is 355kg/acre. So they could make Rs. 1.23 lakh/acre when they cultivated fodder sorghum variety Cofs 29 under rain-fed condition. (Table3). This might be due to the ease of cultivation and processing and its relatively better performance under rainfed condition. The cost/kg is high for Lucerne and Desmanthus, but the climatic condition was found unsuitable for cultivating Lucerne. The yield and the rate per acre are the deciding factors for farmers to choose a variety for seed production. Farmers shied away from cenchrus and stylo owing to constraints in cultivation and collection of seeds.

Table 3: Average fodder seed production and revenue generated by farmers

               Seed No Average production/acre Rate/kg (Rs) Revenue (Rs) Range (kg)
Cofs 29/31 116 355 348.50 123718 87 = 5229
Desmanthus 51 275 467.50 128563 75 – 3052
Sesbania 8 186 425 79050 14 – 1824
African Tall Maize 4 309 76.50 23639 45 – 680
Fodder cowpea 16 371 127.50 47303 155 – 640
Subabul 4 180 255.00 45900 45 – 240
Cenchrus&Stylo 3 316 340.00 107440 155 – 520
Lucerne 2 210 510.00 107100 140 – 280

Till date, 204 farmers were enrolled under this MoU and around 50–60 farmers supply seeds every year based on the rainfall and availability of water. Totally, 376 acres are being maintained for fodder seed production by these farmers out of a total 1199 acres. The farmers also use the fodder to feed their animals alongside production of seeds.

Table 4: Average Land area under fodder cultivation

Type of Farmers Number Ave. Land size (acres) Land under fodder cultivation (acres)
Marginal 55 1.61 1.06
Small 71 4.06 2.36
Medium 54 7.25 3.00
Large 24 12.17 5.06

Though the total enrolment was made for 204 farmers, 49 farmers couldn’t supply the seeds and left the scheme. One hundred and three farmers supply the seeds under rainfed condition if rainfall is good.


By converting the land for fodder seed production, majority of the seed producing farmers felt that the income generation through this activity is twice more than income produced in other agricultural crops. Majority of the farmers maintain multi cut variety sorghum in rainfed condition and it yields 300kg seeds approximately in one acre that fetches Rs.1,02,000 whereas in irrigated conditions the farmers get 500-600 kgs and receiveRs.2,04,000 from one acre.

Fodder production fetches more profit to farmers which motivates them to continue the operation. Some farmers produce all the four type of fodder seeds (grass, grain, leguminous and tree fodder). Producing seeds not only made them successful, but they become self sustained in green fodder production, which could then be fed to their animals that results in reduced feeding and high production. Also, they create awareness among other farmers about green fodder production and the benefits of feeding these to dairy cattle and small ruminants.

The scheme addressed the problems that the farming sector today faces. Firstly, the availability of green fodder for animals, secondly, the shortage of fodder seeds, and thirdly, the lack of good income from farming.

Shrinking grazing lands have forced farmers to purchase more feed for animals, amounting to about 60% of their production costs.

Livestock plays a major role even in drought situation to support the livelihood of farmers. In that situation, if a farmer cultivates green fodder on a piece of land, it helps to rear animals in a more profitable manner.

Apart from farmers in Namakkal, farmers from other districts including Erode, Dharmapuri, Thoothhukudi, Krishnagiri, Trichy, Dindigul and Karurin Tamil Nadu have also become members of the scheme.


Though the scheme addressed the problem of getting quality fodder seeds, there are certain challenges to be addressed in the scheme.

Lack of production in drought/poor rainfall conditions: The number of farmers enrolled for Cofs 29/31 seed production under rain-fed condition is high and it is a fact that Namakkal is a drought prone district. When the seasonal rain is poor or fails or when there were unseasonal rains, farmers couldn’t harvest seeds due to crop failure. During that time, the KVK couldn’t get needed quantity of seeds from the farmers to meet the demand.

Stagnation of seeds without sales: When rainfall is good and timely, seed arrival will be surplus. Since farmers are under an MoU, seeds can’t be denied. Sometimes, seed availability will be more than the demand. In such situations, seeds spoiled and payment to producers resulted in loss to the KVK.

Short shelf life of seeds: Certain seeds like African Tall maize and fodder cowpea have short shelf life and easily spoil even when treated. The seeds can’t be kept for more than three months from the date of purchase. If no demand is raised and seeds get old, it can’t be sold. But, payment has to be made to farmer producers.

Unexpected demands during lean season: Normally, the seeds will be in surplus during monsoon owing to more demand at that time. In the lean season (March – June) seeds will be kept in limited quantity to meet regular demand and counter sales. Sometimes, government/private organizations raise demand in large quantities during lean season that couldn’t be met out due to non-availability of seeds.

To address these challenges,

  • Periodical meetings are being conducted to fix the target for seed production and the time duration for supply of seeds.
  • MoU is revised every year with the farmers so that the number of farmers who can supply the seeds for that particular year could be assessed before committing to the demand.
  • Seeds with short shelf life are procured in limited quantity and purchased thrice in a year. Based on this, the farmers are advised to cultivate either in rabi or kharif season instead of cultivating all at the same time.
  • Other seeds are always kept in surplus to meet unexpected demands


The number of farmers are increasing only for certain fodder varieties leading to more supply than demand. Enrollment is low for cenchrus, stylo, sesbania and Lucerne seed production. There is a need to involve more farmers to grow these crops and in their seed production. In many states, multi-type green fodder production has not been taken up on a large scale. Seed sales may be promoted in many of these states by giving wider publicity so that more seed producers will be benefitted.

Scarcity of fodder remains as an important issue during summer. To overcome this, silage production may also be taken up in a commercial manner. It is hoped that this will pave the way for rearing livestock in a more profitable manner. Since farmers depend only on dry fodder during summer season, community silage making with small bale silage is a promising option to ensure quality fodder to livestock.

Acknowledgements:  The authors acknowledge the guidance rendered by Tamil Nadu Veterinary and Animal Sciences University, ATARI, Bengaluru till 2017 and ATARI Hyderabad from 2017 till date to take up the PPP fodder seed production activity in a successful manner.

Dr.N.Akila, Senior Scientist and Head, Professor, Krishi Vigyan Kendra, Namakkal (


Dr.P.Murugan, Scientist, Agronomy, Krishi Vigyan Kendra, Namakkal (


Dr.B.Mohan, Dean, Veterinary College and Research Institute, Namakkal (


Dr.S.Alagudurai, Senior Scientist and Head, Krishi Vigyan Kendra, Villupuram II (




Click here to post a comment

  • I have known the KVK’s excellent model of fodder production involving farmers. It’s a very good model worth emulating by other KVKs in dry regions where livestock plays an important role in the rural economy. Congratulations for putting together the experience for many others to study.

  • Congratulations to the authors and AESA for sharing their experience in this note..This is one of the best ways to address the issues of fodder scarcity and seed production..
    Worth reading for all..

  • Happy to see this good practice note which addreses an important issue like fodder seed production. Congratulations to authors and AESA for highlighting this important missing link. If this model is replicated, the chronic fodder scarcity in the country is likely to be overcome to great extent.

  • A very good model developed by the KVK, to address a key component of 3S system, which is essential for scaling up Agricultural technologies. This system is very similar to the variety licensing system practiced in ICAR Institutions, with few differences.
    The striking aspect of this effort is the Institutionalisation – a missing component in many successful models.
    If this system has buy back agreement, the problem of seed availability (both excess or shortage) is inevitable. In the variety licensing system, we are authorizing the seed producers as Licensees which help them to sell seeds to Govt agencies. It helps them to have stable market for their produce.
    Besides creating Seedpreneurs, this system will help in maximising adoption of quality varieties while ensuring seed quality.

  • Good work Dr.Akila and her team. An exemplary work needs to be replicated in the livestock sector

  • Yet again an excellant #GoodPracticeNote from #ASEA highlighting the working mechanism of a multi-stakeholder partnership in promoting fodder cultivation. The issues and challenges in such a mechanism as narrated by the authors offer valuable lessons while planning for similar interventions in future.

  • Congratulations to Drs Akila, Murugan, Mohan and Alagudurai on publishing a good practice on fodder seed production under ppp mode. Farmers expect a guaranteed market for their produce and that is what KVK Namakkal has provided. There is a scope for emulating such type of projects by other KVKs. I hope this will energise other KVKs to publish their experiences (both successful and failure) which provide lot of valuable information to extension professionals.
    I wonder whether Aavin (Tamil Nadu Milk Federation) is a customer for the fodder seed as it requires lot of fodder seed and green fodder to support its milk enhancement programmes.