The focus of the extension functionaries need to be extended beyond production. Farmers should be senitized on various aspects on quality, consumer’s preference, market intelligence,processing and value addition and other marketing information.This will help the farming community to realize high returns for the produce, minimize the production cost and improve the product value and marketability. In this regard the organization of such training programmes is not only timely but also extremely effective in reorientation of the farming community to market driven agricultural practices.
Training Manual of Model Training Course On Market Led Extension
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