The Social Media Handbook for Agricultural Development Practitioners provides next steps, a wealth of tips and tricks, as well as planning tools in a clickable and engaging interactive PDF format. It is intended for a broad development audience who hopes to harness social media to expand engagement with local communities, strengthen partner relationships, and support programmatic initiatives.
The power of social media – for those who have access – is truly remarkable. Globally, nearly one in four people connects to a social network on a monthly basis, a number rises every month. But what does this wave of connectivity mean in practical terms? What are the benefits and limitations of social media in current context? How can your team implement a social strategy that will be effective?