India Value Chain / Markets

Production Driven To Market Driven Extension Approach

It’s need of the hour to make extension approach market driven instead of production driven. Agricultural production has increased significantly in last decade. We are claming of record food grains production of 241 million tones. Still farmers are committing suicide; it means they are not getting remunerative price for their produce. As about 90% our efforts are production oriented and only 10% are market oriented. With the globalization of market, farmers need to transform themselves from mere producers-sellers in the domestic markets to producer cum seller in a market, sense to best realize the returns for their investments, risks and efforts. Extension can play its pivotal role not by mere transfer of technology to farm side but along with it the appropriate market information as well.

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