Value Chain / Markets

Market-led Extension Dimensions and Tools

F.M.H. Kaleel, Jayasree Krishnankutty and K. Satheesh Babu (2007)

The book aims to orient the readers on the changing market environment, in agriculture emerging on account of globalization, liberalization and the post WTO regime and the book covers the following major topics: Dimensions of market led extension;   Public-private linkages in market led extension;  Development of market plan;  Marketing research process and design; WTO -challenges and opportunities for Indian agriculture; New agricultural policy and extension reforms; Forward market and futures trading; Group approaches in agricultural marketing; Extension approaches for commercial agriculture; Information technology support for market led extension; and . Communication and interpersonal skills.

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