Unless the entrepreneurship competencies are added to the extension capabilities, the application of extension may not bear expected results, argues Dr S. Ramkumar
Agriculture is increasingly changing to Agri -“business” in rural India. Though youth are generally apathetic to get themselves involved in agriculture, many are keen to pursue agribusiness as an enterprise. They consider agribusiness as a profession which bestows reputation in the society (amidst the competing IT and related sectors). It also offers better income.