The data were summarized using frequency distribution, mean and standard deviation. Results of the analysis showed that farmers were willing to pay for the services of cotton and rice crops in cotton-zone and rice-zone respectively. Similarly in both zones, farmers were also willing to pay for wheat crop. But in central-mixed-zone, farmers were not willing to pay for the services. This study concludes that limited opportunities exist for fee-based private extension system in the country.
Farmers Willingness to Pay (WTP) for Advisory Services by Private Sector Extension: The Case of Punjab
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