Pakistan Value Chain / Markets

Dysfunctional Horticulture Value Chains and the Need for Modern Marketing Infrastructure: The Case of Pakistan

This brief presents findings on agricultural wholesale markets in Pakistan and provides recommendations to help develop more efficient production and marketing systems.

The brief provides an overview of Pakistan’s agriculture sector and horticulture value chain, and of four agricultural wholesale markets in Lahore. It proposes ways of improving the management, maintenance, and accessibility of markets, and making the value chain more efficient.