Even while critical debates on the relevance of public extension systems are on- with propositions that argue for more privatized extension services dominating the scene- the significance of public extension systems is only increasing. Rather, it has assumed more relevance as available ‘alternatives’ fail to proactively address the concerns of the farming community. Needless to state, the overriding alternatives are all about linking the production system with markets, entering value chains and developing competencies for addressing the ever varying market dynamics, argues Dr Jiju P Alex.
Dr Jiju P Alex is Associate Professor (Agricultural Extension) at the Kerala Agricultural University, Thrissur, India, (jijupalex@hotmail.com)
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