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GOOD PRACTICES: Public Private Partnerships in Extension and Advisory Services

PROMOTING AGRI-ENTREPRENEURSHIP (AE) THROUGH PUBLIC-PRIVATE PARTNERSHIP (PPP) IN INDIA

Provision of advice and other services related to farming at the village level is critical for enhancing the incomes of small and marginal farmers. Creation of an eco-system that can support the emergence of agri-entrepreneurs through delivery of these services at the village level is the only way forward if we are keen to enhance farm incomes. In this Good Practices Note, S Baskar Reddy, Rajendra Jog, Parikrama Chowdhry and Aravind Thumbur reflect on their experiences with developing and scaling up a model of agri-entrepreneurship by forging partnerships with a number of agencies.

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  • Though PPPs are hailed as the way forward in EAS, only a few have been reported to be successful, by creating an impact at a scale. The initiative of Syngenta Foundation to nurture rural entrepreneurship and agri-input and advisory service delivery is a good example for such a successful effort. It is also worth mentioning that this model assures decent returns for the entrepreneur over the period. Various phases of the programme, services offered, collaborations in this effort etc. are very well detailed in the brand new form of #AESA Good Practice Note. Really enjoyed reading it.

  • We read a lot in recent times about-agri-entrpreneurship, PPP, coordination, collaboration, partnerships etc.. This case explicitly explains how all these can be achieved successfully. I enjoyed reading this Good Practices Note by S Baskar Reddy, Rajendra Jog, Parikrama Chowdhry and Aravind Thumbur who have reflected on their experiences with developing and scaling up a model of agri-entrepreneurship by forging partnerships with a number of agencies. I liked the systematic and meticulous approach followed in forging the partnerships. I wonder, many of us often find achieving this difficult but here they have shown the way. Such cases should be included/integrated in the practical exercises in academic courses/degree programmes in Agricultural Extension, at least when new curriculum is introduced. Congratulations to authors and AESA for this important contribution.

  • Time and space proven, most promising to date integrated rural development model combining advice, services and access to input and output markets to enhance income and livelihood security of farmers. Model evolved over 15 years across India through systematic planning, meticulous implementation, monitoring and impact evaluation and learning. A service and a business model and therefore self sustainable. Successes speak volumes of its potential for next revolution in rural India. Only wish GoI, all State Governments and other public and private development and service agencies wholeheartedly adopt the model for ushering Gram Swarjya in India. Congrats to all the authors for their brilliant contributions and the Syngenta Foundation to promote this model for more than 15 years. Thanks to AESA for publishing this well articulated Good Practices note.